Visual Merchandising & Brand Refresh
Head of Design, Branding, and Merchandising.
Intro
Susana, famous in the area by this point, wanted to re-brand her shop. She was well known under Susana’s Sewing Studio, but wanted to separate the tailoring from the boutique. The Whimsy Room was the outcome. It needed a fresh new look…
I design and create videos for the boutiques social media pages.
which brings in more sales and attention.
Throughout my 6 years working alongside business owner and seamstress of Susana’s Sewing Studio, I was asked to take on the social media and marketing, and manage all aspects myself. I styled, modeled, and photographed all of the content, letting its core whimsical aesthetic truly blossom.
ABOUT
I have experience in Freelance work. As a women’s clothing sales representative I have the pleasure to sell and work with wonderful small business owners.
L’s Leaf was a lovely one! She is a health food store and wanted to expand her boutique side of the shop and needed help getting it running. I created her a website, logo, modeled and photographed the clothing, and made unique campaigns to match her aesthetic.
